Join — free
I t ' s 1 1 p m . Y o u o p e n e d i t a g a i n . Shopping. Impulsive spending. Crypto. Gambling. The urge always comes back. Impulse gives you 90 seconds to survive the spike — and keep what you were about to lose.
Free · No card · One email
90
seconds
Every urge has a peak. A neurochemical spike that lasts
exactly 90 seconds.
Survive the window, and the wave passes.
Impulse gives you the tools to hold the line.
Try the Override
Feel it right here.Two cycles, thirty-two seconds. A taste of what ninety seconds does to the spike.
How It Works
Three steps. Ninety seconds. 1
Open
The urge hits. You open Impulse. One tap. No login friction, no search. Override is the landing card.
2
Breathe
90 seconds of guided breathing. Four phases. Haptic feedback. The wave is peaking and you are not alone in it.
3
Pass
The wave passes. You kept it. ICS goes up. Money preserved. You were about to lose it. You didn't.
Inside the app
Your control center. Override. ICS. Six specialized guides. Everything you need, nothing you don't.
A
Good evening, Alex
Wolf · Day 23
Preserved
$4,140
in 23 days
Late-night window
Override is one tap away.
74
Impulse Control Score
Five signals · Tap to expand
Home
What you preserved. Your ICS. One tap to Override.
What you keep
The urge has a price tag. Move the slider to what a typical impulse costs you. Watch what a year of held moments adds up to.
Per impulse
$20 $2,000
Held once a week, for a year
Preserved
Keep your $5,200 — join the waitlist
What's inside
Everything you need to hold the line. 90-Second Override
Guided breathing that rides the neurochemical wave. Four phases. Haptic feedback. One tap from anywhere in the app.
Impulse Control Score
Five behavioral signals, never resets to zero. Consistency, Override, Engagement, Growth, Discipline. Data, not judgment.
Six guides, always on
Six specialized guides grounded in real behavioral research. Never judgment, never therapy-adjacent. Always there when you open the app.
What you preserved
Every override logs what you didn't spend. The longer you hold, the bigger the number. It's not a streak — it's a receipt.
Pricing
Free. No subscription. No hidden tier. No trial running out. We may add optional paid features later — everything here today stays free.
Save your seat
Honest answers
The questions worth asking. Is this therapy? No. Impulse is a coaching tool grounded in real behavioral research — not a substitute for therapy, medication, or medical care. If you need those, we point you to the right place, fast.
Will this cost me anything?
Join the waitlist
Take control. Be among the first operators in. Free forever on everything we have today. One email is all it takes.
impulse.
Financial wellness · Impulse control · Built with discipline
© 2026 Impulse Inc. All rights reserved.